Digital marketing is growing as an alternative profession for the youth of a nation. The use of digital marketing for a firm is key to its growth because in current scenario Digital Marketing is in Boom. Currently, almost every platform uses digital marketing to reach and convert their potential users into regular customers.
Digital marketing’s importance in the advertising and marketing field is beyond the shadow of a doubt with its striking features like cost competence, fast reaction, accommodation, and practicality. During the 1990s, just like the IT revolution changed the perspective of the world, digital marketing is now in a boom in the current scenario.
The reasons for such a boom in digital marketing are as follows:
Widespread Use of the Internet
This chart illustrates the rapid growth in internet users from 2005 to 2023, from 1.2 million to 5.4 billion users, respectively. From manufacturers to producers to consumers, everyone relies on the internet. The cheap internet cost has significantly allowed everyone to carry a smartphone, which resulted in massive internet use, and this gave digital marketing the field to grow rapidly.
From Local Shop to E-Shop
With the advent of the internet, users utilize it for many purposes, but what gave scope for digital marketing is online shopping, as one in every three searches on the web is related to shopping. This shows that the online business market is poised for explosive growth in the coming years, further boosting the scope of digital marketing.
Employment
In 2013, the number of employees in digital marketing in India was about 8.1 thousand, and in 2022 it reached 97.7 thousand. This data shows how digital marketing is responsible for the rise in employment. Youth are choosing digital marketing as a career, and several platforms provide online and offline learning related to digital marketing, which shows the boom in digital marketing.
Development Rate Is Higher
Digital marketing is growing at 40% more than any other industry, many of which are struggling to get even half the growth rate. In the coming years, with more promotional campaigns, the scope of digital marketing to boom becomes significantly higher.
These stats below will clear your thoughts on this:
- About 80-90% of users online search for product reviews before making their purchase.
- Every single second, a new user joins social media, and Google searches in 1998 were about 10,000-12,000 per day, which crossed 500 crore a day in 2014.
FAQs
Q. What is digital marketing?
A. Digital marketing, also known as social marketing, is a way to promote a brand or product to potential customers through social media platforms or various communication methods.
Q. Can one make a career in digital marketing?
A. Yes, one can surely make a career in digital marketing. With the growth of internet use and users, this career is in boom, and one can have a bright future in this field. Basically it is a vast field and there are many options in it.
Q. What is the scope of digital marketing in the coming years?
A. The scope of digital marketing is vast and growing rapidly. As more businesses shift online and new technologies emerge, the demand for skilled digital marketers will only increase.
Q. What skills are needed to excel in digital marketing?
A. To excel in digital marketing, one should have skills in content creation, SEO, social media management, data analytics, and an understanding of the latest marketing tools and trends.
Q. Why is digital marketing booming?
A. Digital marketing is booming due to widespread internet use, cost-effectiveness, and the ability to reach targeted audiences more efficiently than traditional marketing methods.
